Our client is an expanding international digital gaming brand operating in the iGaming market. As it expands its Limassol, Cyprus Marketing team, the company is looking for a talented Content Writer to produce high-quality, engaging, SEO-optimised content that drives traffic, engagement, and conversions.
*Must be eligible to work in Cyprus, work visa not provided*
About the Role:
The successful candidate will write across a broad range of formats from blog posts and game reviews to landing pages and email campaigns, with the authority to cover gaming topics in a tone that is fun, trustworthy, and compliant.
Key Responsibilities:
- Write, edit, and proofread blog articles, game/slot reviews, how-to guides, landing pages, promotional copy, and email campaigns
- Produce SEO-driven content from keyword briefs and editorial calendars provided by the SEO Manager
- Create compelling copy for A/B tests on landing pages, app store descriptions, ad creatives, and CRM communications
- Research and write about sweepstakes gaming topics, new releases, promotions, and industry news with accuracy and expertise
- Ensure all content aligns with responsible-gaming guidelines and US regulatory requirements
- Collaborate with designers on visually engaging content and provide direction for supporting graphics
- Maintain a consistent brand voice and tone across all channels and content types
- Optimise existing content for improved SEO performance using data and analytics
- Support the Native Campaign Manager with advertorial-style content and pre-sell page copy
- Stay informed on competitors, industry trends, and content best practices in the iGaming/sweepstakes space
Your Profile:
- 2+ years of content writing experience, preferably in iGaming, online casino, sweepstakes, or digital entertainment
- Native-level or near-native English writing ability with impeccable grammar and a natural, engaging style
- A solid understanding of SEO principles (keyword integration, header structure, meta descriptions, internal linking)
- The ability to write across multiple formats and tones, from informational to persuasive
- Experience writing specifically for a US market audience
- Familiarity with content management systems (WordPress or similar)
- Strong research skills and the ability to produce accurate, well-sourced content to tight deadlines
- Fluent written and spoken English
- A self-driven, organised approach with the ability to manage multiple projects at once
Nice to Have:
- A published portfolio of iGaming/casino content
- Experience with email marketing platforms (Braze, Iterable, or similar)
- An understanding of responsible-gambling language and compliance requirements
- Basic knowledge of HTML for content formatting
- Experience writing conversion-focused landing page copy
What’s on Offer:
- Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 24,000 – 36,000 gross)
- A key role in a rapidly scaling company with a globally recognised product
- Direct collaboration with senior leadership and exposure to strategic decision-making
- Professional development opportunities and conference attendance
- A tight-knit culture that values ownership, speed, and impact
Interested? If you meet the above requirements APPLY via Emerald Zebra – visit the link!