Our client is an iGaming company that is growing. As part of the growth of its Limassol, Cyprus team, the company is seeking a hands-on Native Campaign Manager to plan, launch, and optimise high-performance native advertising campaigns across platforms such as Taboola, Outbrain, and MGID.
The Role:
The successful candidate will own the full campaign lifecycle from creative strategy and audience targeting to A/B testing landing pages and scaling winners. This is a performance-driven role for someone who is in the detail daily, optimising bids, testing headlines, and maximising ROI.
Key Responsibilities:
- Plan, launch, manage, and optimise native advertising campaigns across Taboola, Outbrain, MGID, and other native platforms
- Own full campaign P&L, managing budgets, pacing, CPA targets, and ROAS goals
- Create and test multiple ad variations (headlines, thumbnails, descriptions) using a rigorous A/B testing methodology
- Design, build, and A/B test landing pages and pre-sell/advertorial pages to maximise conversion
- Develop and manage audience segmentation strategies using platform data, lookalikes, and retargeting
- Monitor performance daily, identify trends, and implement rapid optimisations
- Collaborate with the Content Writer on advertorial content and with designers on creative assets
- Set up and manage tracking and attribution (UTMs, pixels, postback URLs) for accurate reporting
- Produce regular performance reports with actionable insights for stakeholders
- Stay on top of native advertising trends, platform updates, and competitor activity
- Ensure all campaigns comply with platform policies and US regulatory requirements for the sweepstakes vertical
Your Profile:
- 2–3 years of hands-on experience managing native campaigns on Taboola and Outbrain (mandatory)
- A proven track record running performance-based campaigns against strict CPA/ROAS targets
- Strong experience A/B testing landing pages, pre-sell pages, and ad creatives
- Proficiency with landing page builders and/or basic HTML/CSS for page creation
- A solid understanding of conversion tracking, attribution models, and analytics tools (Google Analytics, platform pixels)
- Experience managing significant monthly ad budgets ($50K+ preferred)
- An analytical mindset, comfortable with data, pivot tables, and performance dashboards
- Fluent written and spoken English
- A self-starter who thrives in a fast-paced, results-oriented environment under remote management
Nice to Have:
- Experience running native campaigns in iGaming, sweepstakes, finance, or health verticals
- Familiarity with additional native platforms (Yahoo Gemini, LiveIntent, Nativo)
- Experience with CRO tools (Unbounce, Instapage, VWO, Google Optimize)
- A background in affiliate or performance marketing
- Knowledge of US sweepstakes advertising compliance requirements
What’s on Offer:
- Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 30,000 – 48,000 gross)
- A key role in a rapidly scaling company with a globally recognised product
- Direct collaboration with senior leadership and exposure to strategic decision-making
- Professional development opportunities and conference attendance
- A tight-knit culture that values ownership, speed, and impact
If you are interested and meet the above requirements, APPLY via Emerald Zebra, visit the link!