This is your opportunity to lead at a highest level and make a lasting impact!
Seeking a dynamic and experienced Chief Marketing Officer (CMO) to join our client’s executive leadership team at their Limassol, Cyprus office and take ownership of the company’s entire marketing strategy and vision. As a strategic leader, you will play an integral part in shaping the company’s future, driving their customer-centric vision, and positioning the business for transformative growth on a global scale. Ready to discuss further, contact us at Emerald Zebra!
The Company:
Our client is a global, multi-award-winning, regulated fintech broker offering traders access to over 10,000 CFDs across 7 asset classes, including Forex, Indices, Commodities, Stocks, and Cryptocurrencies. It was established in 2005 and currently employees over 300 people. Their rapid global growth has led to the creation of a new critical role that of the CMO.
The Role:
As the CMO reporting to the CEO you will be an important member of the executive team charged with overseeing the entire marketing organization, with an emphasis on strategy, brand, revenue growth, customer acquisition and retention, data and insights, channel marketing, digital marketing, events, sponsorship and communications. You will play a key role in the next stage of the company’s growth journey, leading and owning customer and marketing strategy across the business while driving the company’s customer-centric vision with a team consisting of the Head of Marketing and over 40 team members.
Responsibilities:
Marketing Strategy & Leadership
- Define and lead marketing strategies to align with business goals, driving growth and customer-centricity
- Support the go-to-market strategy on a global and regional basis and lead the company’s marketing strategy planning process to develop and deliver marketing strategies and plans that support the performance targets for the business
- Own the marketing funnel, optimizing investments and performance across all channels and regions.
- Act as a brand leader and a guardian, evolving the company’s core and sub-brands through integrated campaigns
- Develop innovative strategies to create value for customers and ensure sustainable competitive advantages
Digital, Customer Acquisition & Retention
- Oversee digital and omnichannel marketing, including SEO, PPC, social media, and content, to maximize ROI and customer engagement
- Drive customer acquisition campaigns across online and offline channels, ensuring a seamless customer experience
- Enhance loyalty programs, CRM systems, and customer lifecycle marketing to improve retention and lifetime value
- Leverage customer data and insights to strengthen the customer journey and optimize digital platforms
Brand & Communications
- Build brand awareness through PR, advertising, sponsorships, and global campaigns, acting as a brand ambassador
- Ensure consistent and localized brand positioning, driving differentiation and market relevance
- Develop and execute a comprehensive communication strategy across digital, social, and PR channels
- Resource Management & Operations
- Optimize efficiency with in-house teams and external agencies for digital, creative, and media needs
- Manage marketing budgets with a focus on ROI and strategic brand investment
- Oversee content management and localization to enhance performance and market reach
Team Building & Executive Leadership
- Scale and develop high-performing marketing teams, attracting and retaining top talent
- Represent marketing at the leadership level, contributing to overall business strategy and fostering collaboration
- Ensure internal communication of marketing plans, KPIs, and objectives across the organization
Your Profile:
Experience & Expertise
- Advanced degree or equivalent combination of education and experience
- Proven track record and a minimum of 5+ years experience in forex, gaming, or competitive digital marketing industries, managing multi-million dollar budgets
- Extensive experience in global markets, deploying strategies across regions with strong compliance knowledge
- Leadership of marketing and digital functions in mid-to-large organizations, scaling teams in high-growth environments
- Expertise in digital marketing tools (PPC, SEO, social media, content) and integrated campaign execution to drive brand awareness and customer conversion
- Strong commercial and creative mindset, with the ability to identify and implement innovative marketing strategies
- Fluent in English, both written and spoken
Personal & Leadership Competencies
- Strategic leader with a commercial mindset, exceptional communication skills, and a passion for growth
- Results-oriented, resilient, and thrives in fast-paced, dynamic environments
- Highly organized, detail-focused, and analytically skilled
- Visionary and agile, able to lead effectively under pressure and in evolving circumstances
- Transparent and collaborative, fostering innovation and cross-cultural synergy
- Energetic, persuasive, and hands-on leader comfortable in a growth-driven, fast-changing environment
- Skilled at building capabilities, driving innovation, and creating a culture of breakthrough thinking
What is offered:
- A competitive remuneration package – Salary Range: EUR 150,000 200,000 gross/year, based on experience and qualifications
- Regular salary reviews and attractive performance-related incentives
- Medical insurance and Provident fund
- A certified Great Place to Work® (Cyprus Office)
- Continuous personal development, growth with the company and opportunity to work with industry leaders
- Vibrant company life: from team activities to global celebrations
- Welcoming, young and multicultural team with approachable leadership
- New and beautiful office in an easily accessible location with company-provided fruits, breakfasts and lunches
- Free Gym membership and access to multiple sports and wellness facilities
- Company-provided parking
- Relocation package available, if required
- A unique opportunity for an entrepreneurial, strategic marketer to make a significant impact on a thriving, high-growth business
If this amazing job opportunity is of interest to you and your profile meets the above requirements, APPLY now! For more information contact, georgia.michaelides@emeraldzebra.cy
