Strategic Hiring

Outsourced Job Advert Crafting and EVP Communication

Attracting top talent demands a strategic and comprehensive approach. It requires crafting compelling job adverts, effectively communicating your Employee Value Proposition (EVP), engaging with passive candidates, and leveraging social media platforms. At Emerald Zebra we specialise in strategic hiring, which includes creating captivating job adverts, enhancing your EVP, and facilitating engagement with hidden talent in your industry.

Crafting Compelling Job Adverts

Capture the attention of top talent with our expertly crafted job adverts. Crafting an effective job advertisement is an art. We know how to tailor the job description content to target the right audience, using persuasive language that showcases your organisation's unique value. Our job adverts are concise, engaging, and include a clear call-to-action for interested candidates to apply.

Attracting the right candidates starts with a compelling job advert. Let us help you stand out in the competitive job market and attract top talent to your organisation.

Showcasing the EVP

Integrate your unique Employee Value Proposition into your job adverts. We clearly communicate the benefits and opportunities your organisation offers, such as career growth, flexible work arrangements, training programs, and a supportive company culture. Stand out from competitors and differentiate your organisation with a compelling employer brand.

Effective EVP Communication

Align your EVP messaging with your company's values, mission, and culture. Reinforce your employer brand and create a cohesive experience for prospective talent. We advise on aligning your messaging across various platforms, such as your company website's career page, social media, and industry-specific forums, to share engaging employer branding content.

Engaging with Silent or Passive Talent

Reach out to passive candidates through social media platforms like LinkedIn and professional communities. We advise on sharing thought leadership articles, industry insights, and updates about your company's achievements. Encourage employee referrals and identify industry events, conferences, and job fairs to raise awareness of your organisation as an employer.

For more information about strategic hiring or to book a consultation, contact Donna Stephenson, Founder, Emerald Zebra, by email to

Frequently Asked Questions - FAQs

What is the difference between strategic and tactical hiring?

Strategic hiring involves a long-term perspective. It aligns recruitment efforts with the organisation’s overall goals and growth plans. Companies practicing strategic hiring take into account factors like future workforce needs, industry trends, and skill gaps. It’s about building a sustainable talent pool that contributes to the company’s success over time.


Tactical hiring, on the other hand, focuses on the immediate needs of the organisation. It addresses short-term vacancies and aims to quickly fill roles to maintain operational efficiency. Tactical hiring is more reactive and may not always consider long-term workforce planning.

What are the 3 P's of hiring?

1. People: The first “P” in hiring emphasises the significance of people, both candidates and the existing team. Successful hiring requires understanding the company culture and the skills, attitudes, and behaviors that align with it. Matching candidates’ values with those of the organisation can lead to better employee engagement and retention.

2. Process: The second “P” highlights the importance of a well-defined hiring process. This involves creating structured steps for sourcing, interviewing, assessing, and onboarding candidates. A streamlined process enhances efficiency, reduces bias, and ensures a positive experience for both candidates and the hiring team.

3. Performance: The third “P” underscores the connection between hiring and overall company performance. Effective hires contribute to improved team dynamics, productivity, and business outcomes. Measuring the performance of new hires helps organisations evaluate the effectiveness of their recruitment strategies and make necessary adjustments.


Combining a thoughtful approach that considers both immediate needs and long-term goals with a focus on people, process, and performance, ensures a well-rounded and impactful hiring strategy.

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